当开年大集遇见暖心焕新 一场跨越屏幕的乡镇公益接力

Core Viewpoint - The article highlights the "New Year Market" event organized by Dongfang Yuhong, which combines product promotion with community engagement and social responsibility, showcasing the brand's commitment to improving living conditions through its services [1][4]. Group 1: Event Overview - Dongfang Yuhong's "New Year Market" event took place in Yunnan Chuxiong and Harbin, featuring a unique brand presence that emphasizes warmth and community connection [1]. - The event included live demonstrations of the "Wall Art Coating" product, aimed at revitalizing old walls while engaging with the audience through interactive online and offline experiences [1][4]. Group 2: Community Engagement - A notable moment involved a local elder living in a damp environment, where a social media influencer, after visiting the market, offered to repaint the elder's wall for free, showcasing a genuine act of community support [3]. - The initiative reflects Dongfang Yuhong's commitment to social responsibility, as they launched a campaign to provide free exterior wall renovations to families in need across the country [4][6]. Group 3: Brand Philosophy - Dongfang Yuhong emphasizes that the value of a brand lies not only in commercial success but also in its long-term commitment to people and the environment, aiming to create a safer and more comfortable living ecosystem [7]. - The company believes in the importance of building trust and providing tangible services that enhance community well-being, aligning with their mission to create a lasting safe environment for society [7][8].