Core Insights - Sunshine Life Insurance won the "Annual Insurance Company" award at the 2025 "Excellent Financial Award" hosted by Zhito Finance, recognizing its strong performance and commitment to customer-centric strategies [1] Group 1: Financial Performance - Sunshine Life Insurance reported total premium income of 55.44 billion yuan in the first half of 2025, representing a year-on-year growth of 7.1% [3] - The new business value reached 4.01 billion yuan, with a comparable year-on-year increase of 47.3% [4] - The contract service margin balance stood at 56.08 billion yuan, reflecting a growth of 10.3% compared to the end of the previous year, indicating sustained long-term resilience [4] Group 2: Product and Service Innovation - The company has deepened its "Caring Sunshine" strategy, optimizing its product matrix and service system to meet customer needs throughout their life cycle [4] - In the field of pension finance, Sunshine Life has innovated product designs to expand its offerings for elderly policyholders, addressing the retirement security needs of the aging population [4] - The health insurance sector focuses on innovative drug coverage outside the medical insurance directory, catering to diverse customer needs amid healthcare reforms [4] - The wealth management function has been upgraded to accelerate the expansion of floating income products, aligning with the diverse wealth management needs of clients in the new economic cycle [4] Group 3: Technology Empowerment - Sunshine Life is actively embracing digital transformation, integrating AI and big data into all business scenarios to enhance customer service quality and efficiency [5] - The company upgraded its self-developed "Customer Family Protection Needs Recommendation System" to capture real-time changes in customer needs, enabling personalized and customized services [5] - A new intelligent service platform, "Sunshine Cloud Counter," was launched to improve accessibility for elderly clients, covering core business scenarios such as policy maintenance and complaints [5] Group 4: Future Outlook - Sunshine Life views the "Annual Insurance Company" award as recognition and encouragement from the industry for its operational achievements [5] - The company aims to continue its customer-first approach and deepen strategic transformation to provide high-quality insurance protection and services for more families, contributing to the high-quality development of the industry [5]
实力加冕！阳光人寿获评2025“年度保险公司”奖项