2 1 Shi Ji Jing Ji Bao Dao·2025-12-24 05:40Core Insights - The Chinese gaming industry has experienced significant growth, with annual revenue increasing from 140.7 billion RMB to 325.7 billion RMB from 2015 to 2025, marking a doubling in revenue over the decade [1] - The focus has shifted from single product overseas distribution to a comprehensive global strategy encompassing investment, development, testing, publishing, and operation [2] - By 2025, the actual sales revenue of self-developed games in overseas markets is projected to reach 20.455 billion USD (approximately 144.03 billion RMB), reflecting a year-on-year growth of 10.23% [2] Industry Trends - The Chinese gaming industry has seen a comprehensive upgrade from government support to institutional backing and team enhancements, with initiatives like the "Game Shanghai Ten Articles" and the establishment of overseas service centers [3] - Major companies like Tencent and Century Huatong have reported substantial overseas revenues, with Tencent's overseas income reaching 20.8 billion RMB, accounting for about one-third of its total gaming revenue, and a year-on-year growth of 43% [4] - The diversification of game genres and gameplay has been crucial, with successful titles across various categories, including action, simulation, and RPGs, indicating a broadening of market appeal [4][5] Globalization Strategies - Chinese gaming companies are increasingly adopting global strategies from the outset, moving from localized adaptations to deep localization that considers cultural preferences and gameplay mechanics [8] - The shift in publishing strategies includes simultaneous global launches and prioritizing overseas versions, enhancing the relevance of products in international markets [8] - The use of interactive advertising and market testing has become common, allowing developers to gather real-time feedback and adjust their products accordingly [9] Technological Advancements - The integration of advanced technologies such as AI, VR, and cloud computing has become essential for Chinese gaming companies to enhance operational efficiency and market responsiveness [12][14] - AI technologies are being leveraged to streamline creative processes, allowing for rapid development and iteration of game concepts, thus reducing costs and time [15][16] - The 2025 report indicates that the growth in gaming revenue and user base is attributed to improved mobile game quality, successful long-standing titles, and the strong performance of mini-program games [16]