Xin Jing Bao·2025-12-24 05:53Core Insights - Kuaishou Music's content sensitivity and promotional strategy bring certainty to the market [1] - The "π" plan aims to collaborate with over 130 music companies to promote over 370 songs by 2025 [1] - The platform will invest significant resources in customized promotional strategies for different songs in 2026 [1][10] Group 1: Music Production and Trends - Kuaishou Music plans to release 105 self-produced songs and 10 tailored artist projects by 2025 [1][6] - The hit song "Midu Mountain Song (PHONK)" has topped streaming charts for over 100 days, showcasing the effectiveness of Kuaishou's music production strategy [1][5] - The song's success is attributed to its unique blend of traditional and modern styles, appealing to users' fresh auditory experiences [3][4] Group 2: User Engagement and Community Interaction - The song "Midu Mountain Song (PHONK)" has generated over 1 billion views on related topics, indicating strong user engagement [4][6] - Kuaishou Music's approach allows for rapid content dissemination, shortening the cycle from creator usage to user viewing by 9.17% [4][6] - The platform's community-driven environment fosters high interaction, leading to various user-generated content forms like covers and dance challenges [4][9] Group 3: Revenue and Monetization Strategies - Streaming platforms remain a crucial revenue source for Kuaishou Music, with "Midu Mountain Song (PHONK)" successfully converting short video users into streaming listeners [5][6] - The report indicates that by 2025, Kuaishou's songs will achieve a total usage of 5 million times, with significant exposure across platforms [6][8] Group 4: Future Plans and IP Development - Kuaishou aims to scale and brand two major IPs, "Touring Music Journey" and "Kuaishou Music Class," to enhance user experience [2][10] - The company plans to expand offline events into music lifestyle festivals, integrating various entertainment elements [2][11] - By 2025, Kuaishou will focus on creating emotional consumption scenarios through events like singer birthday parties and signing sessions [2][11]