得利斯集团有限公司党委书记、董事长郑思敏荣获第十届山东省省长质量奖

Core Insights - Delisi Group has been awarded the Provincial Quality Award, highlighting its commitment to quality management and product excellence under the leadership of Chairman Zheng Simin [1] Group 1: Quality Management - Delisi has established a comprehensive quality management system, achieving certifications such as ISO9001 and HACCP, ensuring strict control over the entire production process [1] - The company emphasizes that any quality defect in the food industry represents a breach of trust with consumers, reflecting its dedication to quality [1] - Delisi aims to achieve a revenue of 17.7 billion yuan in 2024, successfully reaching its goal of becoming a "billion-dollar enterprise" [1] Group 2: Digital Transformation and Branding - Zheng Simin proactively initiated the establishment of an e-commerce department in 2015, recognizing the potential of digital transformation [2] - The company has embraced live-streaming sales, with Zheng personally engaging with consumers to promote products and brand values [2] - Delisi has launched a new brand image "Good Meat Delisi," incorporating cultural elements to enhance product appeal and value [2] Group 3: Sales Channels and Market Expansion - Delisi is implementing an all-encompassing marketing strategy, achieving a single live-streaming GMV of up to 8.68 million yuan [3] - The company is expanding its physical presence by investing 93 million yuan in a new operational center in Shanghai to enhance market coverage [3] - Delisi has formed partnerships with major B-end players like Sam's Club and Haidilao, creating a more robust marketing network [3] Group 4: Industry Integration and Future Outlook - Delisi adheres to a "trade, industry, and agriculture integration" strategy, establishing a comprehensive green supply chain from farm to table [3] - The company has developed a robust industrial system focusing on pig slaughtering, meat processing, and deep processing of beef products [3] - Under Zheng Simin's leadership, Delisi is poised to evolve into a century-old brand while maintaining its commitment to quality and innovation [3]