“县域力量”崛起：抖音电商超1/4兴趣产业带销售额来自县城

Core Insights - Douyin E-commerce has released a report indicating that its interest industry belts have exceeded 23,500, with nine of them achieving over 100 million orders in the past year and a year-on-year increase in transaction volume of nearly 100 billion [1][2] - The report highlights the significant contribution of interest industry belts to the platform's growth, with over 6,000 county-level interest industry belts joining Douyin E-commerce in the past year [1] Group 1 - The number of new brands emerging from interest industry belts has surpassed 9,200, with nearly 1,300 brands experiencing a year-on-year sales growth of over 285% [1] - Notable examples include the heritage brand "Yiben Tang," which, after modernizing its production, achieved sales of 600,000 in its first month on Douyin E-commerce and has stabilized monthly sales at 6 million [1] - Other popular non-heritage products include wooden combs from Changzhou, ceramic chopsticks from Jingdezhen, and incense from Xianyou, all of which rank among the most favored non-heritage items by Douyin users [1] Group 2 - In the past year, the number of active products from Jingdezhen ceramics increased by 535%, while the number of merchants in the traditional incense industry from Fujian grew by 128% [2] - The sales revenue of non-heritage merchants in the interest industry belts increased by 219% [2] - By 2025, there will be 491 interest industry belts on Douyin E-commerce with sales exceeding 100 million, with 108 of these coming from county-level areas, contributing to a quarter of total sales [2]