滔搏：深化可持续战略，共建绿色产业生态

Core Viewpoint - The article highlights how Tmall, a leading sports retail operator in China, systematically deepens its sustainable development strategy through its ESG vision of being a "green consumption promoter and leader" [1][3] Group 1: Sustainable Development Initiatives - Tmall integrates sustainable development into its business operations by creating a systematic sustainable innovation practice matrix, using the "GREENBOX" public welfare IP as a key tool to connect brands and consumers, reaching over 89 million users with green consumption concepts [3][4] - The "GREENBOX" initiative includes various programs such as the "Recycling and Regeneration Plan" and "Healing Energy for Pets," with over 3 tons of old clothing recycled and approximately 10 tons of carbon emissions reduced [3][4] Group 2: Collaboration with Industry Partners - Tmall actively extends its green practices beyond internal operations to the entire industry value chain, achieving a 3.4% reduction in direct energy consumption, a 14% reduction in water usage, and a 41.8% reduction in packaging materials over the past year [4][5] - The company aims to reduce absolute greenhouse gas emissions by 40.2% by the fiscal year 2034/2035 and collaborates with over 70% of its brand partners who have set carbon reduction goals [4][5] Group 3: Corporate Culture and Employee Engagement - Tmall recognizes that sustainable development is rooted in corporate culture and organizational capability, fostering a diverse, inclusive, and responsible culture to support long-term sustainability [5][6] - The company employs over 27,000 employees from 35 different ethnic groups, with a training coverage rate of 95% and over 266 million total training hours, emphasizing the importance of talent in driving sustainability [5][6] Group 4: Strategic Execution and Transparency - Tmall's ESG practices demonstrate a comprehensive strategic framework for building a sustainable development system, with interconnected strategies from carbon reduction goals to green store certifications and inclusive culture building [6][7] - The company's actions are measurable and verifiable, showcasing meticulous management and transparent communication, providing a valuable model for the retail industry and broader platform enterprises in implementing ESG [6][7]