另一方面，滔搏加速构建"去中心化"品牌矩阵。今年以来，接连宣布与北欧高端户外品牌Norrøna、英国专业跑步品牌soar达成独家运营合作，试图摆脱"耐 克依赖症"。此前，滔搏已引入加拿大越野跑品牌norda™，这些品牌均定位高端垂类市场，单件产品售价多在千元以上。 | | 截至 | | | | | | --- | --- | --- | --- | --- | --- | | | 2月28日止年度 | | 2 月 29 日止年度 | | | | | 2025 年 | | 2024 年 | | 增長/ | | | 收入 | 佔總計% | 收入 | 佔總計% | (下降) ≥ | | 主力品牌* | 23,310.7 | 86.3% | 24,834.1 | 85.8% | (6.1 | | 其他品牌* | 3,504.8 | 13.0% | 3,890.3 | 13.5% | (9.90 | | 聯營費用收入 | 145.9 | 0.5% | I ୧୪. | 0.6% | (14.1 | | 電競收入 | 51.5 | 0.2% | 38.9 | 0.1% | 32.4' | | 多图言十 | 27,012.9 ...

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 3.6 for the fiscal year ending February 2026, based on a 16x PE ratio [1][6]. Core Insights - The company reported a revenue decline of 6.6% year-on-year to RMB 27.01 billion for FY25, primarily due to weak offline consumption and reduced foot traffic. The net profit attributable to shareholders fell by 41.9% to RMB 1.286 billion, indicating that profit decline outpaced revenue decline due to high fixed costs associated with offline operations [2][3]. - Despite the challenges, the company achieved a 20% year-on-year increase in operating cash flow, reaching RMB 3.755 billion, demonstrating strong cash flow management [2][3]. - The company declared a final dividend of HKD 0.02 per share and a special dividend of HKD 0.12 per share, resulting in a total payout ratio of 135%, reflecting its commitment to shareholder returns [2][3]. Financial Summary - For FY25, the company’s revenue was RMB 27,013 million, with a projected revenue of RMB 26,438 million for FY26, indicating a further decline of 2.1% [4][11]. - The gross margin decreased by 3.4 percentage points to 38.4% due to increased discounting and inventory clearance [2][4]. - The earnings per share (EPS) for FY26 is projected to be RMB 0.21, with a slight increase to RMB 0.22 in FY27 and RMB 0.23 in FY28 [1][4]. Operational Efficiency - The company continues to optimize its store structure, reducing the number of direct-operated stores by 18.3% to 5,020, while the sales area decreased by 12.4%, indicating a focus on operational efficiency [3][4]. - The company is enhancing its single-store operational capabilities and plans to open new stores focusing on key brands and specialized categories [3][4]. Market Position - The main brands, Nike and Adidas, saw a revenue decline of 6.1% to RMB 23.31 billion, while other brands experienced a 9.9% drop to RMB 3.50 billion [2][3]. - The company is expanding its partnerships with both international and domestic sports brands, aiming to capture a larger market share as retail consumption improves [3][4].

21世纪经济报道记者贺泓源、实习生谭伊亭 报道 耐克的重要经销商滔搏必须重新寻路。 近期披露的财报显示，该公司业绩全面下滑。在截至2025年2月末的2025财年，滔搏营收270.1亿元，同 比下滑6.6%；归母净利润12.9亿元，同比下滑41.9%。 背后是，耐克销售下滑带给滔搏的压力。 2025财年，滔搏主力品牌（耐克+阿迪达斯）收入、其他品牌收入（PUMA+匡威+VF集团品牌+亚瑟士 +鬼冢虎+斯凯奇+NBA+李宁+HOKA +凯 乐石 +norda ） 、 联营费用收入 、电竞收入 分别占总收入比 例为86.3%/13.0%/0.5%/0.2%，收入分别同比下滑6.1%/下滑9.9%/下滑14.1%/增长32.4%。其中主力品牌 上下半财年收入分别同比下滑8.1%/下滑4.2%，其他品牌收入分别同比下滑6.5%/下滑12.6%。 需要注意的是，耐克在华营收下滑给滔搏带来了最大压力。 在截至2025年2月末的最新财季，耐克大中华区收入同比下滑17%至17.3亿美元（约合124.46亿元人民 币），不变汇率收入同比下滑15%。大中华区收入下降幅度较大，主要原因是客流下滑双位数，同时促 销环境激烈，耐克加速清 ...

机构：光大证券 研究员：姜浩/孙未未/朱洁宇 事件： 2025 财年收入/归母净利润同比-6.6%/-41.9%，派息率达135.0% 按渠道划分， 零售/ 批发/ 联营费用收入/ 电竞收入占总收入的比重分别为85.3%/14.0%/0.5%/0.2%，其中 零售/批发业务收入分别同比-6.8%/-5.8%。零售业务上下半财年收入分别同比-8.9%/-4.8%（下半财年有 所改善），批发业务收入分别同比-2.2%/-9.7%。 线下门店方面，门店总数减少、单店面积提升。2025 年2 月末公司共拥有直营店5020 家，较2024 年2 月末净减少18.3%，总销售面积同比减少12.4%，单店销售面积同比增加7.2%。 毛利率下降、费用率略升，存货减少，经营净现金流增加 公司2025 财年毛利率同比下降3.4PCT 至38.4%，毛利率下降主要系折扣力度加大所致。其中上下半财 年毛利率分别为41.1%/36.0%，分别同比-3.7/-2.9PCT。 滔搏发布截止2025 年2 月末的2025 财年业绩。2025 财年公司实现营业收入270.1亿元（人民币，下 同），同比下滑6.6%，归母净利润12.9 亿元，同 ...

2025 年 5 月 26 日 公司研究 25 财年继续保持高分红，未来聚焦经营效率提升 ——滔搏（6110.HK）2025 财年业绩点评 增持（维持） 当前价：2.80 元港币 作者 分析师：姜浩 执业证书编号：S0930522010001 021-52523680 jianghao@ebscn.com 分析师：孙未未 执业证书编号：S0930517080001 021-52523672 sunww@ebscn.com 分析师：朱洁宇 执业证书编号：S0930523070004 021-52523842 zhujieyu@ebscn.com | 市场数据 | | | --- | --- | | 总股本(亿股) | 62.01 | | 总市值(亿港元)： | 173.63 | | 一年最低/最高(港元)： | 2.11/5.48 | | 近 3 月换手率： | 54.4% | 股价相对走势 -80% -60% -40% -20% 0% 20% 40% 60% 24/01 24/02 24/03 24/04 24/05 24/06 24/07 24/08 24/09 24/10 24/11 24/12 25/0 ...

Investment Rating - The investment rating for the company is "Buy" with a target price of HKD 2.8, maintaining the "Increase" rating for the next six months [6]. Core Viewpoints - The company reported a revenue of RMB 27 billion for FY25, a year-on-year decrease of 7%, and a net profit of RMB 1.3 billion, down 42% year-on-year. The gross margin was 38%, a decline of 3.4 percentage points, and the net margin was 4.8%, down 2.8 percentage points [1]. - The decline in revenue performance was attributed to weak consumer demand and pressure on offline foot traffic, leading to increased promotional efforts and a decrease in profit margins [1]. - The company has a strong cash flow position, with cash and cash equivalents amounting to RMB 2.6 billion, a year-on-year increase of 32%. Despite a 43.5% decline in pre-tax profit, the net cash generated from operating activities grew by 20% to RMB 3.8 billion [2]. - The total number of stores operated by the company decreased by 18.3% to 5,020, with a focus on improving retail service capabilities and store efficiency [3]. - The company is expanding its brand matrix by introducing the high-end running brand SOAR Running to the Chinese market and enhancing its collaboration with the Canadian outdoor brand norda [4]. Summary by Sections Financial Performance - FY25 revenue was RMB 27 billion, down 7% year-on-year, with a net profit of RMB 1.3 billion, down 42% year-on-year. The gross margin was 38%, down 3.4 percentage points, and the net margin was 4.8%, down 2.8 percentage points [1]. Cash Flow and Dividends - Cash and cash equivalents at the fiscal year-end were RMB 2.6 billion, up 32% year-on-year. Operating cash flow increased by 20% to RMB 3.8 billion despite a 43.5% decline in pre-tax profit. The annual dividend payout ratio was 135% [2]. Store Operations - The company operated 5,020 stores at the fiscal year-end, a decrease of 18.3% year-on-year. The focus is on enhancing retail service capabilities and improving store efficiency through stricter store opening and renovation criteria [3]. Brand Strategy - The company is introducing SOAR Running to the Chinese market and deepening its partnership with norda, aiming to capture opportunities in the outdoor segment through a comprehensive brand strategy [4]. Profit Forecast - The profit forecast has been adjusted, with expected revenues for FY26-28 at RMB 26.5 billion, RMB 27.3 billion, and RMB 28.6 billion, respectively. The expected net profits are RMB 1.3 billion, RMB 1.5 billion, and RMB 1.7 billion for the same periods [5].

Core Insights - Adidas and Nike are losing market share in China, with Nike's market share declining by over 3 percentage points in the past five years and Adidas experiencing five consecutive quarters of revenue decline in the Greater China region [1] - The largest sports goods distributor in China, Tmall, reported a revenue drop of 6.69% to 27.013 billion RMB and a net profit decline of 41.89% for the fiscal year ending February 28, 2024 [2][3] - Tmall's revenue from Adidas and Nike still accounted for 86.3% of total revenue, despite a 6.1% decline in revenue from these brands [4] Company Performance - Tmall's revenue for the fiscal year ending February 28, 2025, was 27.013 billion RMB, with a gross profit of 10.383 billion RMB and an operating profit of 1.593 billion RMB [3] - The main brands (Adidas and Nike) generated 23.311 billion RMB in revenue, down from 24.834 billion RMB the previous year [5] Market Trends - The sports retail industry is undergoing a transformation, with local brands like Anta rapidly gaining market share through national trend marketing [1] - Tmall is shifting its focus towards niche international outdoor brands, signing partnerships with brands like Norrøna and SOAR to diversify its offerings [6][10] - The rise of niche sports brands is seen as an opportunity for Tmall, as traditional sports markets show limited growth [19] Strategic Shifts - Tmall is adopting a multi-brand and multi-channel operational model, transitioning from a traditional distributor to a comprehensive sports retail operator [14] - The company aims to provide full-chain support for new brands, focusing on understanding and positioning them in the Chinese market [16][17] - Tmall's strategy includes targeting high-end outdoor brands, which aligns with the growing interest in outdoor activities among young consumers [21][23] Competitive Landscape - The outdoor sports market in China is becoming increasingly competitive, with numerous new brands entering the market [24] - Tmall faces challenges in educating consumers about high-end outdoor brands in a market with a weak outdoor culture [24]

Investment Rating - The investment rating for the company is upgraded to "Buy" [5] Core Views - The company is leveraging a comprehensive retail strategy to address operational challenges and diversify its customer base [5] - The company has faced short-term profit impacts due to increased discounts but maintains a leading dividend payout ratio in the industry [7] - The core international brand partnerships are gradually recovering, and new brand acquisitions are expected to enhance the company's diversified layout [7] - The company is projected to achieve a net profit of RMB 1.416 billion in FY2026, with a growth rate of 10.14% [7] Financial Performance Summary - For FY2024, the company is expected to generate revenue of RMB 27,012.90 million, reflecting a year-on-year decline of 6.64% [6] - The net profit for FY2024 is projected at RMB 1,286 million, down 41.89% year-on-year [6] - The company’s gross margin for FY2024 is estimated at 38.4%, a decrease of 3.4 percentage points compared to the previous fiscal year [7] - The company plans to maintain a total dividend payout ratio of 135% for FY2024/25, continuing to provide high dividend returns to shareholders [7] Revenue and Profit Forecast - Revenue forecasts for the company are as follows: RMB 28,933.20 million in 2024, RMB 27,012.90 million in 2025, and RMB 26,445.63 million in 2026, with respective growth rates of 6.87%, -6.64%, and -2.10% [6] - The projected net profit for the years 2026 to 2028 is RMB 1,416.34 million, RMB 1,670.93 million, and RMB 1,980.06 million, with growth rates of 10.14%, 17.98%, and 18.50% respectively [6][7]

Core Viewpoint - The company achieved a revenue of 27.01 billion for FY25, a year-on-year decline of 6.6%, and a net profit attributable to shareholders of 1.29 billion, down 41.9% year-on-year, with FY25H2 showing a revenue and net profit decline of 5.4% and 53% respectively [1] - The expected dividend payout ratio for FY25 is 134%, exceeding market expectations [1] Revenue Breakdown - Revenue from retail and wholesale channels for FY25 decreased by 6.8% and 5.8% year-on-year respectively [1] - Revenue from the main brand and other brands declined by 6.1% and 9.9% year-on-year respectively [1] Store Operations - As of the end of FY25, the company had 5,020 directly operated stores, with a net closure of 1,124 stores, including 258 new openings and 1,382 closures [1] - Total sales area decreased by 12.4% year-on-year, while sales area per store increased by 7.2%, reflecting the company's "one product one strategy" approach to store adjustments [1] Profitability Metrics - The gross margin for FY25 decreased by 3.4 percentage points to 38.4%, primarily due to increased retail discounts, with FY25H2 showing greater discounting than FY25H1 [1] - The net profit margin attributable to shareholders decreased by 2.9 percentage points to 4.8% [1] Inventory and Cash Flow - The company's inventory turnover days were 133 days, a decrease of 1 day year-on-year, with net cash flow from operating activities reaching 3.76 billion, a year-on-year increase of 20% [2] - Cash at the end of the period was 2.59 billion, up from 1.96 billion in the same period last year [2] Brand Collaborations - The company is steadily advancing new brand collaborations, including the introduction of the high-end SOAR running brand to the Chinese market [2] - Collaborations with top outdoor brands for comprehensive operations in China are underway, alongside deepened partnerships with the Canadian high-end trail running brand nordaTM [2] Earnings Forecast - The earnings forecast for FY26-28 has been adjusted, with expected earnings per share of 0.21, 0.25, and 0.30 respectively [2] - A target price of 3.45 HKD is set for FY26, based on a 15 times PE valuation [2]

Core Viewpoint - The company is experiencing a decline in revenue and net profit for FY2025, primarily due to sales drop and inventory pressure, leading to increased promotional efforts and a decrease in gross margin [1][3]. Financial Performance - FY2025 revenue, net profit, and operating cash flow are projected at 27.013 billion, 1.286 billion, and 3.755 billion yuan, respectively, with year-on-year changes of -6.6%, -41.9%, and +20.0% [1]. - The gross margin for FY2025 decreased by 3.4 percentage points to 38.4%, while the net profit margin fell by 2.9 percentage points to 4.8% [3]. - The company plans to distribute a cash dividend of 0.02 yuan per share and a special dividend of 0.12 yuan, resulting in a total dividend payout ratio of 135% and a dividend yield of 8.75% [1]. Store and Sales Performance - The number of stores decreased by 18.3%, while the sales area per store increased by 7.2% [1]. - Revenue from the main brand, other brands, joint venture fees, and esports revenue for FY2025 are projected at 23.311 billion, 3.505 billion, 146 million, and 52 million yuan, respectively, with declines of 6.1%, 9.9%, 14.1%, and 32.4% [1]. - Retail and wholesale business revenues are expected to be 23.027 billion and 3.788 billion yuan, reflecting year-on-year declines of 6.8% and 5.8% [1]. Online and Digital Strategy - The company has over 500 accounts on Douyin and WeChat video accounts, with more than 2,300 mini-program stores, indicating a strong online presence [1]. - Direct online sales, including public and private domains, have shown double-digit growth year-on-year, with online sales accounting for 30%-40% of total direct sales [1]. - The company has developed an AI tool, "Dolphin AI," which has contributed nearly 100 million yuan in sales and improved content generation efficiency [2][3]. Customer Engagement and Membership - The total number of users reached 86 million, a year-on-year increase of 12.7%, with high-value members contributing 93.2% of in-store retail sales [2]. - High-value members, although representing a low single-digit percentage of total members, account for approximately 40% of total sales, indicating strong customer loyalty [2]. Future Outlook - Short-term improvements in inventory and online sales strategies are expected to mitigate the impact of declining foot traffic [3]. - The company is optimistic about future collaborations with high-end brands and the potential for recovery in the market following leadership changes at Nike [3]. - Long-term prospects remain positive due to strong channel partnerships, ongoing digital transformation, and high dividend attributes [3].