精准捕捉消费需求 传统美食吃出新滋味

Group 1 - The core viewpoint of the articles highlights the rising popularity of innovative snacks like "Nai Pi Zi Tang Hu Lu," which combines traditional sugar-coated hawthorn with dairy products, reflecting a shift in consumer preferences towards cultural and experiential dining [1] - The 2025 China Catering Industry Annual Report indicates a transformation in consumer behavior from material satisfaction to spiritual enjoyment, cultural identity, and deep experiences, with "cultural dining" becoming a key aspect of consumer experiences [1] - The success of Nai Pi Zi Tang Hu Lu is attributed to its innovative reconstruction of traditional folk elements and its precise capture of the needs of the young consumer demographic, combining traditional snacks, ethnic products, and health-conscious ingredients [1] Group 2 - The leisure food industry in China is undergoing a profound transformation, shifting from extensive growth to a focus on health and functionality, with consumer demand moving from "large quantity and affordability" to "quality and taste" [2] - Industry experts emphasize the need for companies to establish standards and quality certification systems for traditional specialty foods, promoting a combination of small-batch handmade production and moderate-scale manufacturing to ensure product quality [2] - The current consumer market in China holds significant potential, and companies must closely align with consumer insights, enhance product quality with craftsmanship, activate cultural value through innovation, and improve consumer experiences to convert temporary market trends into sustainable growth [2]