新场景激发新活力——来自三地消费市场的调查

Core Viewpoint - The Central Economic Work Conference emphasizes the importance of expanding the supply of quality goods and services, highlighting the significance of new consumption scenarios in integrating new business formats, models, and products [1] Group 1: Consumption Scenarios and Integration - The State Council's implementation opinion stresses the need to strengthen cross-industry integration in commerce, culture, tourism, sports, health, and transportation to create impactful new consumption scenarios [1] - Local explorations in enhancing the supply of quality goods and services through cross-industry integration and new consumption scenarios are being actively pursued [1] Group 2: Case Studies of Successful Integration - In Jiangxi's Yingtan, the "Tiger Mountain Chestnut" brand has successfully integrated agriculture and tourism, achieving annual sales exceeding 1.2 billion yuan through a "farm-tourism integration" model [2] - The establishment of a smart cold storage system has extended the sales period of chestnuts from 3 months to 9 months, significantly increasing the planting area and benefiting over 1,200 farmers with an average income increase of 3,000 yuan [2] Group 3: Regional Development and Consumer Behavior - In Xinjiang's Yining, the opening of the Xingyue Mall attracted over 120,000 visitors on its first day, featuring 240 brands, including 57 first-time entries into the market, showcasing a strong demand for diverse consumption experiences [4][5] - The development of commercial facilities in third and fourth-tier cities is crucial to meet the rising demand for quality living and new experiences among young consumers [6] Group 4: Digital Transformation in County-Level Markets - In Shandong's Leling, the opening of a new fruit market equipped with a big data system has transformed the sales strategy of local fruit vendors, leading to a 60% increase in apple sales within the first month [7][8] - The implementation of digital rural initiatives is guiding the transformation of trade and commerce enterprises, promoting high-quality development in county-level markets [8][9]