Hisense V.T.(SH:600060) Jin Rong Jie·2025-12-24 06:42Group 1 - The core viewpoint of the report is that Chinese brands have seen a significant increase in global trust, with a net trust level rising by 12 percentage points compared to the previous year, and Hisense has maintained its position as the leader in the smart home appliance industry [1][5][3] - The Ipsos report has been tracking the global trust performance of Chinese brands since 2019, covering 20 major overseas markets and 11 sectors, indicating a historic shift in the global brand trust landscape [3][5] - Hisense's globalization efforts have spanned 30 years, with 30 R&D centers and 37 industrial parks worldwide, and overseas revenue now accounts for nearly half of its total revenue, with 85.6% coming from its own brand [5][7] Group 2 - Hisense has leveraged sports marketing to accelerate its global brand presence, sponsoring major events like the UEFA European Championship and the FIFA World Cup, enhancing its brand recognition and consumer trust [7][8] - The report highlights that 67% of consumers prefer brands that align with their personal values, and 77% trust familiar brands for new products, shifting brand building from technical competition to emotional connection [8] - Hisense aims to focus on user-centered approaches and enhance consumer experiences through "human-centered technology" and "exquisite quality" in the global market [8]