2 1 Shi Ji Jing Ji Bao Dao·2025-12-24 06:48Core Insights - Qingdao Beer has been awarded the "Annual Brand Case" at the 2025 New Consumption Conference, highlighting its brand value and market performance [1] - The company is undergoing a transformation from product exportation to cultural integration, aiming to enhance its global brand presence [1] Group 1: Brand Value and Market Performance - Qingdao Beer has received authoritative recognition for its brand influence and market competitiveness, showcasing its status as a leading consumer brand in China [1] - The company has a 122-year history and is committed to enhancing its brand through quality, innovation, openness, and cultural integration [1] Group 2: Product Quality and Innovation - The company emphasizes product quality as the lifeline of its brand, with a mission to "create happiness for life" [2] - Qingdao Beer has developed over 100 new products across nine series, leading the industry in new product launches and sales revenue [2] - The introduction of non-pasteurized, unfiltered, and undiluted "Qing Beer Original" has been well-received by consumers, enhancing their quality of life [2] Group 3: Quality Management - Qingdao Beer has shifted its quality management focus from product-centered to consumer perception-centered, implementing a digital quality management model [3] - The company has the highest number of representatives (52 out of 109) in the national beer tasting committee, demonstrating its commitment to quality [3] Group 4: Consumer Experience and Engagement - The company has implemented a "three-product strategy" focusing on product variety, quality, and brand creation, enhancing consumer engagement through immersive experiences [4] - Qingdao Beer has created various experiential venues and events, such as the Qingdao Beer Museum and Qingdao International Beer Festival, to connect with consumers [4] Group 5: Global Expansion and Cultural Integration - Qingdao Beer has showcased its products at international events, emphasizing its commitment to global market integration and cultural representation [5] - The company has launched traditional Chinese New Year products in overseas markets, incorporating cultural elements to attract consumers [5][6] - Qingdao Beer aims to enhance its brand image on the global stage, participating in high-profile international events and promoting Chinese craftsmanship [6] Group 6: Future Outlook - The company is positioned for steady growth and high-quality development through continuous product structure optimization and technological innovation [6] - With ongoing consumer upgrades, Qingdao Beer is expected to leverage its brand heritage and market insights to further enhance consumer experiences [6]