奇瑞星途宣布启动“EXEED勒芒计划”，品牌进入3.0时代

Core Viewpoint - Chery Exeed has launched the "EXEED Le Mans Plan," aiming to become the first Chinese brand to participate in the world's top three automotive racing events as a manufacturer team, integrating the spirit of Le Mans into its brand DNA [1] Group 1: Brand Evolution - Exeed is entering its 3.0 era, focusing on three dimensions: basic performance, value experience, and emotional expression to create a luxury brand system for the new era [1][3] - The company emphasizes building extreme product strength based on core differentiated experiences rather than merely stacking configurations [1] Group 2: Global Market Positioning - Exeed has completed its global market layout, exporting to over 30 mainstream markets, with an average overseas price exceeding 400,000 [3] - The brand has achieved the top sales position in several European markets, including Poland, the UK, and Italy [3] Group 3: Technological Advancements - Exeed's products feature core technologies such as "Falcon Assisted Driving" and "Lingxi Cabin," alongside the industry-leading Kunpeng Tianqing hybrid engine with a thermal efficiency of 48% [3] - The company plans to introduce the Rhino all-solid-state battery for vehicle validation by 2026 [3] Group 4: Product Matrix - Exeed will build a strong product matrix for the global market with two main series: ES and ET [4] - The ES series focuses on performance, while the ET series prioritizes luxury, with the ES8 and ET8 models showcasing innovative design and premium experiences [4] - More than three new models are expected to be launched in the next 10 to 20 months [4]