市说新语丨平台经济反“内卷”向无序价格行为“亮剑”

Core Viewpoint - The new regulations on internet platform pricing behavior aim to shift platform enterprises from price competition to value competition, fostering a healthy market order that supports high-quality economic development in China [1][2]. Group 1: Regulatory Framework - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office jointly released the "Internet Platform Pricing Behavior Rules" to optimize the pricing environment and promote fair competition [2]. - The revised Anti-Unfair Competition Law, effective from October 15, 2025, prohibits platform operators from forcing sellers to adhere to pricing rules that disrupt market order, including practices like price fraud and unclear pricing [2][4]. - Regulatory measures include administrative talks with major platforms like Ele.me, Meituan, and JD.com to ensure compliance with relevant laws and promote rational competition [3]. Group 2: Market Dynamics - The platform economy is rapidly growing, providing new opportunities for demand expansion, innovation, and employment, while facing challenges such as unreasonable fees and deceptive pricing practices [4]. - The Central Economic Work Conference emphasized the need for a unified national market and the rectification of "involution-style" competition, aiming for a win-win development among platform enterprises, operators, and workers [4]. Group 3: Implementation Timeline - The implementation date for the new pricing behavior rules is set for April 10, 2026, allowing sufficient time for platform operators to align with regulatory requirements [5]. - The transition from unsustainable price competition to sustainable value competition is expected to enhance market order and consumer protection, ultimately supporting the development of new business models and high-quality economic growth [5].