Hisense V.T.(SH:600060) Zhong Guo Zhi Liang Xin Wen Wang·2025-12-24 07:23Core Insights - The report by Ipsos indicates that Chinese brands have seen a significant increase in global net trust, rising by 12 percentage points year-on-year, with Hisense Group maintaining its position as the leader in the smart home appliance sector [1][3]. Company Performance - Hisense has been globalizing for 30 years, establishing 30 R&D centers and 37 industrial parks worldwide. By 2024, overseas revenue is expected to account for nearly half of Hisense's total revenue, with its own brand contributing 85.6% [5]. - Hisense has been actively engaging in sports marketing, sponsoring major events like the UEFA European Championship and the FIFA World Cup, enhancing its global brand presence [5]. - The company has achieved high sales recognition globally, with Hisense TVs leading in market share in China, Japan, Australia, South Africa, and Slovenia, while its refrigerators have excelled in 12 countries [6]. Technological Innovation - Hisense is advancing in the high-end segments of the industry and value chain, with a significant share in the global market for 100-inch televisions, where one in every two sold is a Hisense product [6]. - Sales of refrigerators priced over $1,000 increased by 28% year-on-year, while sales of televisions in the same price range grew by 32% from January to November this year [6].