Core Insights - The article highlights the acceleration of instant retail strategies by gold and jewelry brands, particularly through partnerships with platforms like Meituan Flash Delivery [1] Group 1: Company Initiatives - Zhou Dasheng has initiated its first foray into instant retail by partnering with Meituan Flash Delivery, launching operations during this year's Qixi Festival [1] - As of now, 200 direct stores of Zhou Dasheng have been integrated into the Meituan Flash platform, with sales experiencing rapid growth [1] Group 2: Market Trends - Instant retail is identified as a key growth channel for brands, particularly in the context of gifting, which aligns well with the gold and jewelry categories [1] - Since entering the peak gifting season in December, Zhou Dasheng's daily sales on Meituan Flash have increased approximately tenfold compared to the initial launch period, with weekend sales consistently reaching new highs [1] Group 3: Future Plans - Zhou Dasheng plans to further enhance its instant retail channel, with over 5,000 franchise stores expected to join Meituan Flash by 2026 [1]
周大生：200家直营门店已入驻美团闪购，近期销量增长10倍