走出“舒适区”：2025年银行理财在规模新高下的收益突围战｜2025中国经济年报

Core Insights - The banking wealth management industry has reached a historical peak of 34 trillion yuan by the end of November, increasing by 4 trillion yuan from the previous year, indicating a significant recovery from the "redemption wave" of 2022 [2] - Despite the growth in scale, the average annualized yield of wealth management products has significantly decreased, with a downward trend observed throughout the year [3][4] - The industry is transitioning from a traditional bond-centric model to a more diversified investment strategy due to low interest rates and high market volatility [4][5] Wealth Management Performance - The average annualized yield for wealth management products in the first half of 2025 is 2.12%, down from 2.65% in 2024, with yields continuing to decline in the third quarter [3] - The total yield generated for investors has decreased from 206 billion yuan in the first quarter to 179.2 billion yuan in the third quarter, reflecting a quarter-on-quarter decline of 3.81% [3] - The core reason for declining yields is the compression of underlying asset returns, with LPR cuts and falling bank deposit rates contributing to the trend [3] Strategic Shifts in Wealth Management - Wealth management companies recognize the need to diversify their asset strategies, moving towards multi-asset and multi-strategy approaches to enhance yield generation [4][5] - The introduction of policies allowing wealth management funds to participate in new stock subscriptions has opened new avenues for investment, with some products achieving annualized returns as high as 23.55% [5] - The growth of index-based wealth management products has surged, with 97 products identified by mid-December 2025, indicating a shift towards equity market exposure [5][6] Asset Allocation Trends - Wealth management firms are increasingly focusing on constructing diversified asset portfolios to mitigate risks and enhance returns, moving away from reliance on traditional bonds [8][9] - The allocation to cash and bank deposits has increased from 23.9% to 24.8%, highlighting a strategy to stabilize net asset values [8] - The investment in public funds, particularly ETFs, has risen significantly, with secondary bond funds and equity ETFs seeing substantial increases in holdings [9] Alternative and Cross-Border Investments - Wealth management companies are actively exploring alternative and cross-border asset allocations, with gold-related products gaining attention due to rising prices [10] - The QDII investment scale has surpassed 123 billion yuan, indicating a growing interest in global asset diversification [10] Overall Market Strategy - The overarching strategy in the banking wealth management market remains focused on stability, aiming to meet client expectations for steady returns while controlling risks [11] - Despite the expansion in wealth management scale, equity investments still represent a low proportion of total assets, with only 2.1% of the market share in equity assets as of the third quarter of 2025 [11][12] - The participation of wealth management products in IPOs has increased, but the overall activity in the new stock market remains limited, indicating room for growth in this area [12][13]