嬉冰雪、赏民俗、品美食 “冰雪+”释放独特吸引力 点燃冬日消费热情

Group 1 - Inner Mongolia is leveraging its ice and snow resources to launch various winter tourism projects, integrating ice and snow art, folklore, and culinary culture to attract visitors [2] - The "Ice Snow Blossom" theme park in Manzhouli City features ice sculptures shaped like musical instruments and offers various ice-based attractions, along with traditional Mongolian food and games [3] - A themed lantern festival on the Gui Liu River in the Xingan League showcases horse-shaped light displays, food stalls, and interactive projects, enhancing the winter experience for tourists [5] Group 2 - A new passenger train, K7041, themed around Northeast folklore, has commenced operations from Harbin to Mohe, marking the first of its kind after the start of winter [8] - The K7041 train has upgraded its interactive experience, featuring customized sleeping compartments and dining cars that reflect Northeast cultural elements, transforming the train into a mobile exhibition of local customs [11] - The train promotes a new travel model focused on full interaction, allowing passengers to engage in traditional activities and enjoy regional delicacies, enhancing the overall travel experience [13] Group 3 - The railway department aims to integrate high-quality ice and snow resources in Heilongjiang Province, transitioning ice and snow tourism from a sightseeing model to an immersive experience, thereby promoting high-quality development of the ice and snow economy [15] - The 40th Longqing Gorge Ice Lantern Festival is set to begin in mid-January 2026, featuring a vast display of lanterns and an international ice sculpture competition, combining traditional and modern experiences for visitors [19]