零跑汽车朱江明发内部信：已度过九死一生阶段，新十年向百万销量发起挑战

Core Insights - The company celebrates its 10th anniversary, with CEO Zhu Jiangming reflecting on the past decade and setting a target of selling one million vehicles by 2026, alongside four core focus areas for development [2][3] Group 1: Achievements and Performance - In 2025, the company is expected to achieve nearly 600,000 vehicle sales and potentially reach annual profitability, marking it as the most successful year to date [2] - The company has successfully implemented core technologies such as the LEAP3.5 central domain controller and the 800V high-voltage platform, establishing a competitive in-house parts manufacturing system [2] - The product strategy of offering "good yet affordable" vehicles has proven successful, with models like B10 and B01 experiencing strong sales, and the C10 model achieving monthly sales exceeding 20,000 units [2] Group 2: Global Expansion and Strategy - The company has expanded into 35 overseas markets this year, with over 800 international stores, and is on track to deliver over 60,000 vehicles abroad [3] - Collaboration with Stellantis is yielding positive results, as the company accelerates its transition to becoming a global player [3] - The company emphasizes a long-term approach, focusing on technological innovation and pragmatic stability as key development philosophies [3] Group 3: Future Directions - The company aims to move beyond its "new force" identity to become a "sustainable and respected world-class automaker," with a clear goal of selling one million vehicles by 2026 [3] - Four core capabilities will be prioritized: continuous technological innovation, exceptional product quality, accelerated overseas expansion, and maintaining an efficient and agile organization [3] - The company stresses the importance of a consumer-centric approach and cost awareness across the entire supply chain [3] Group 4: Company Culture and Values - The CEO urges employees to remain vigilant and avoid complacency, acknowledging that while achievements are commendable, there is still a gap to reach world-class standards [4] - The company emphasizes core values of user-centricity, integrity, responsibility, efficiency, and innovation as guiding principles for the new journey ahead [4]