调研速递|周大生接待开源证券等9家机构调研 聚焦品牌矩阵及终端销售情况

Core Viewpoint - Zhou Dasheng Jewelry Co., Ltd. engaged in a specific investor research activity on December 24, 2025, discussing various aspects of its business with nine institutional investors, focusing on brand strategy, product development, and sales performance [1][2]. Group 1: Investor Research Activity - The investor research activity took place at the company's headquarters with participation from nine institutions, including Kaiyuan Securities and Yingfeng Capital [2]. - Key discussion topics included brand matrix construction, the progress of the "National Treasure" IP project, product structure and R&D innovation, and terminal sales performance [2][3]. Group 2: Brand Strategy - Investors inquired about the company's brand strategy, specifically regarding brand tiering, market positioning differentiation, and channel collaboration [2]. Group 3: "National Treasure" IP Project - The "National Treasure" series has received positive market feedback, and investors were interested in future product planning, cultural element integration, and supply chain support [2]. Group 4: Product Structure and R&D - Discussions included product category optimization, the proportion of design and R&D investment, and the application of new technologies to enhance gross margin [2]. Group 5: Terminal Sales Performance - Investors focused on terminal sales data, including recent store traffic, same-store revenue growth, and contributions from online channels such as live e-commerce [3]. Group 6: Compliance and Information Disclosure - The company adhered to information disclosure regulations, ensuring the accuracy and completeness of the information shared during the investor meeting, with all participants signing a confidentiality agreement [4].