以创新筑品牌，以战略谋增长：蓝月亮(06993.HK)荣获“年度品牌价值奖”

Core Insights - Blue Moon has been awarded the "Annual Brand Value Award" at the "Technology Empowerment · Capital Breakthrough" online sharing event, reflecting strong recognition of its brand-building achievements [1] - The award is based on rigorous evaluation standards, measuring brand value through differentiation, awareness, and customer loyalty, highlighting companies with innovative practices and outstanding performance [1] - In the context of consumer upgrades and intensified market competition, brand value is identified as a key pillar of corporate competitiveness, particularly in the daily chemical industry [1] Group 1: Product Innovation and Market Position - Blue Moon has been a pioneer in the concentrated laundry detergent sector, launching its first "Concentrated+" laundry detergent in 2015, which has significantly influenced industry standards [2] - The "Supreme" series of concentrated laundry detergents boasts an active ingredient content of 47%, three times higher than national standards, and features a patented pump design for precise dosing [2] - The company continues to innovate, with the launch of the "All-in-One Supreme" product in 2024, which integrates multiple cleaning functions to meet diverse consumer needs [3] Group 2: Personal Care Market Expansion - Blue Moon is expanding its personal care product line, launching the "Moisturizing Grapefruit Jasmine" shower gel in 2025, enhancing its "cleaning and care" strategy [4][7] - The personal care market in China is substantial, with a market size of 3.798 trillion yuan in 2023 and an annual growth rate of 3.4% since 2019, indicating a clear trend towards consumer upgrades [7] - The company aims to build competitive barriers through differentiated product design, leveraging its expertise in the cleaning sector to tap into the personal care market [7][8] Group 3: Future Growth Potential - The recognition from the capital market through the "Annual Brand Value Award" signifies both acknowledgment of past achievements and expectations for future growth potential [9] - With the ongoing expansion of the concentrated laundry detergent market and steady growth in the personal care sector, Blue Moon's brand advantages are expected to translate into enhanced market competitiveness [9] - The company is positioned to maintain its leading status in the daily chemical industry while achieving dual empowerment of brand value and performance growth through its comprehensive product strategy [9]