战略升维！御纯金双品牌战略破局行业新周期，高端线“御纯”引领黄金价值新赛道

Core Viewpoint - The launch of the "Yuchun" brand at the press conference signifies a strategic upgrade for the Yuchun Gold brand, focusing on high-end market positioning and cultural value in response to evolving consumer demands and tax policy changes [1][3]. Industry Transformation - The Chinese gold and jewelry industry is entering a critical transformation phase, shifting from scale expansion to value-driven growth, influenced by new tax policies and changing consumer preferences [3][5]. - High-end consumers are increasingly valuing cultural significance, craftsmanship, and brand identity over traditional investment attributes of gold products [3]. Brand Strategy - Yuchun Gold has introduced a new high-end brand line "Yuchun," which collaborates with its existing mass-market brand "Yuchun Gold" to achieve dual coverage in the market [7]. - The "Yuchun" brand targets high-net-worth individuals, emphasizing "ancient high-end gold" that combines traditional craftsmanship with modern aesthetics, enhancing its cultural and collectible value [9]. - The "Yuchun Gold" brand will continue to cater to the mass market, offering a diverse range of gold jewelry to meet consumer demands for fashion and everyday wear [11]. Market Positioning - The dual-brand strategy aims to address different consumer segments, with "Yuchun" representing high-value cultural products and "Yuchun Gold" solidifying the market base through a comprehensive product line [15]. - Yuchun Gold is integrating its brand strategy with national initiatives, such as high-speed rail collaborations, to enhance brand visibility and reach a broader audience [13]. Conclusion - Yuchun Gold's strategic focus on cultural leadership and dual-brand development positions the company to drive the gold industry towards higher value dimensions, fostering sustainable growth and collaboration within the sector [15].