Zhong Guo Qi Che Bao Wang·2025-12-24 10:38Core Viewpoint - The EU's high anti-subsidy tax policy aimed at Chinese electric vehicles has not deterred their market growth in Europe, with Chinese automakers experiencing a dramatic increase in sales and market share despite the tariffs [4][12]. Group 1: Market Performance - In the first ten months of this year, Chinese automakers' sales in Europe surged by 93% year-on-year, with projections indicating annual sales could exceed 700,000 units by 2025 [4][5]. - In October, Chinese automakers achieved a market share of approximately 7%, doubling from the previous year, with total sales reaching nearly 75,000 units [5][6]. - SAIC's MG brand led the sales among Chinese brands in Europe, with a 35% year-on-year increase, while BYD's sales skyrocketed by 208% [5][6]. Group 2: Product Strategy - Following the imposition of the anti-subsidy tax, Chinese automakers quickly adjusted their product mix, reducing the share of pure electric vehicles from 44% to 34% and increasing focus on hybrid models [5][6]. - By October, the sales of plug-in hybrid vehicles surged by 673%, while the share of pure electric vehicles remained significant at 36% [6][7]. Group 3: Competitive Advantages - Chinese automakers benefit from a manufacturing cost advantage of 20% to 30%, allowing them to maintain competitive pricing despite tariffs [7][8]. - The perception of Chinese brands in Europe is improving, with 47% of European buyers considering purchasing a Chinese vehicle, surpassing the interest in American brands [8][9]. Group 4: Long-term Strategy - Chinese automakers are establishing local production facilities in Europe, with BYD's factory in Hungary set to produce 150,000 vehicles annually by 2026, and Chery's joint venture in Spain already operational [9][10]. - Companies are also investing in local R&D centers to adapt products to European standards and consumer preferences, with several brands already establishing such facilities [11]. Group 5: Future Outlook - The competition is shifting from product offerings to ecosystem development, with Chinese companies rapidly expanding their charging networks across Europe [10]. - Ongoing negotiations between China and the EU aim to find alternative solutions to tariffs, indicating a potential for future collaboration [12].