上海市商务委携手阿里高德发布“烟火上海计划” 数据洞察呈现“国际美食之都”实力
Guan Cha Zhe Wang·2025-12-24 10:55

Core Insights - The "Fireworks Shanghai" initiative aims to establish Shanghai as a globally influential "International Food Capital" through strategic partnerships and consumer insights [1][4] Group 1: Strategic Partnerships - Gaode signed a strategic cooperation memorandum with the Shanghai Municipal Commission of Commerce to integrate the Gaode Street Ranking into city consumption promotion activities [3][4] - The initiative includes the introduction of local influencers as "Experience Recommendation Officers" to enhance the visibility of local eateries [5] Group 2: Gaode Street Ranking - The Gaode Street Ranking, launched on September 10, has quickly become a key platform for consumers, attracting over 400 million users within a month [3] - The ranking is based on a "behavior + credit" mechanism, utilizing real consumer data to provide trustworthy recommendations and support for small businesses [3][5] Group 3: Consumer Insights and Impact - The "Fireworks Shanghai Insight Report" revealed that Gaode has generated 40.14 million customer visits to Shanghai, with 19.39 million specifically for dining [5][9] - The report highlights Shanghai's diverse dining ecosystem, ranking second in food richness nationally and first in international restaurant numbers [7] Group 4: Support for Local Businesses - The "Fireworks Good Store Support Plan" offers various benefits to local merchants, including waiving up to 4,800 yuan in first-year store fees and providing tailored services [10][12] - The support plan is tiered to assist businesses at different stages, from new openings to established stores, with financial incentives and promotional support [12]

上海市商务委携手阿里高德发布“烟火上海计划” 数据洞察呈现“国际美食之都”实力 - Reportify