日本电商新规倒计时！卖家不这样做，产品恐遭全面下架！

Core Viewpoint - The new regulations from Japan's Ministry of Economy, Trade and Industry (METI) will significantly impact cross-border sellers, requiring them to appoint a "domestic manager" in Japan for compliance with product safety standards, effective December 25 [1][5]. Group 1: Regulatory Changes - The revised product safety regulations target overseas companies selling in Japan, covering popular categories such as baby products, home appliances, and gas equipment [1]. - Sellers must register a "designated importer" and appoint a domestic manager who has a physical office in Japan and is proficient in Japanese [4]. - Failure to comply will result in products being forcibly removed from e-commerce platforms [5]. Group 2: Market Context - Japan's e-commerce market is projected to exceed $200 billion by 2025, maintaining its position as the third-largest globally [10]. - The market has seen significant growth due to high internet penetration and evolving consumer shopping habits, attracting global giants like TikTok Shop, which achieved daily sales of over 100 million yen shortly after entering the market [10]. Group 3: Compliance and Future Outlook - The Japanese government is tightening regulations to combat counterfeit products and regulatory evasion, with potential changes to tax exemptions for low-value imports expected in 2026 [12]. - Cross-border sellers must prioritize compliance to avoid risks of product delisting and ensure sustainable operations in the Japanese market [15].