北电演员,拧巴的享受拍短剧
3 6 Ke·2025-12-24 11:40

Core Insights - The traditional film and television industry is declining, leading to a significant shift towards short dramas, which are becoming the primary avenue for acting graduates to pursue their dreams [2][3] - The micro-drama market is projected to exceed 600 billion by 2025, with a year-on-year growth rate of approximately 30%, potentially surpassing 1 trillion by 2027-2028 [2] - The number of long dramas produced has drastically decreased, with only 115 dramas certified by the National Radio and Television Administration last year, a 73% drop compared to a decade ago [3][4] Group 1: Industry Trends - The short drama market is experiencing explosive growth, with 36,951 micro-dramas launched in 2024, and the total industry scale surpassing 500 billion, exceeding traditional film box office revenues [4][5] - Major platforms like Hongguo APP have achieved 200 million monthly active users in just two years, compared to 10 years for Youku [5] - Traditional film agencies are adapting by signing short drama actors and investing in the short drama sector, indicating a shift in industry focus [5][7] Group 2: Challenges for Actors - Actors trained in traditional acting methods face difficulties adapting to the short drama format, which prioritizes quick emotional delivery over character development [8][9] - The production quality of short dramas is often criticized, with reports of unprofessional practices and high-pressure environments leading to health issues among actors [10][24] - The average investment for a short drama is between 700,000 to 800,000, with actors paid per day, creating a high-pressure, project-based work environment [28] Group 3: Opportunities for Graduates - Despite the challenges, there is a growing presence of trained actors in the short drama sector, with many achieving significant success in popular series [19][20] - The trend is shifting towards a model where star actors drive the success of short dramas, leading to higher expectations for quality and audience engagement [20][22] - The increasing demand for quality performances in short dramas is creating opportunities for actors with strong foundational training to excel [22]