Sou Hu Cai Jing·2025-12-24 12:18Core Insights - The "Smoke Shanghai Plan" has been officially launched to enhance local life through data-driven insights and support for merchants, aiming to establish Shanghai as a globally influential "International Food Capital" [1] Group 1: Strategic Initiatives - A strategic cooperation memorandum was signed between the Shanghai Municipal Commission of Commerce and Gaode, integrating the "Street Scanning List" into city-level consumption promotion activities [3] - The "Street Scanning List" is the world's first service ranking based on real user navigation data, with over 1.2 billion daily searches and navigation to destinations, ensuring the credibility of the rankings [3] Group 2: Consumer Insights - The "2025 Gaode Street Scanning List: Smoke Shanghai Insight Report" reveals that Shanghai ranks second in the nation for dining richness and first for the number of international restaurants, highlighting its status as a global culinary hub [4] - Coffee is identified as the most popular dining category in Shanghai, leading the nation in both total store count and average daily navigation visits [5] Group 3: Regional Trends - Huangpu District leads the city's food popularity rankings, holding 29 out of the top 100 restaurants, with key commercial areas like Nanjing East Road and the Bund blending high-quality consumption with local culture [6] - During the National Day holiday, visitors from Suzhou, Jiaxing, and Hangzhou were the top three sources of external consumption, indicating the deep integration of cross-city consumption within the Yangtze River Delta's "one-hour living circle" [7] Group 4: Merchant Support Programs - The "Shanghai Smoke Good Store Support Plan" offers financial incentives and services to local merchants, including up to 4,800 yuan in service fee waivers for new stores and targeted marketing support for growing and established businesses [8] - Gaode is investing millions in targeted travel subsidies to help merchants attract customers, while local influencers will promote hidden culinary gems through authentic experiences [8]