合百集团：深度挖掘中华老字号品牌文化价值

Core Viewpoint - The company, HeBai Group, is focusing on enhancing its brand value and market competitiveness through innovative marketing strategies and store upgrades, aiming to meet the consumption needs of younger demographics and boost sales [1] Group 1: Company Strategy - HeBai Group is recognized as a leading comprehensive commercial circulation enterprise in Anhui Province [1] - Since 2025, the company has been deeply exploring the cultural value of time-honored Chinese brands [1] - The company has successfully launched several initiatives, including the opening of the first JD Outlet flagship store in Anhui and the upgrade of its HeJiaFu JOY 3.0 innovative store [1] Group 2: Market Positioning - The company aims to improve store operational efficiency and market competitiveness through continuous upgrades and adjustments [1] - HeBai Group plans to leverage the "Three New" pilot policy opportunities to further unleash consumer potential [1] - The company is committed to creating diverse consumption scenarios to better satisfy the consumption demands of younger customers [1]