SFPM(SZ:002737) Huan Qiu Wang·2025-12-24 13:11Core Viewpoint - The pharmaceutical industry is crucial for public health and is a key focus of national policy, with companies like Kew Flower Pharmaceutical leading innovation and high-quality development in traditional Chinese medicine and modern pharmaceuticals [2][10]. Group 1: Company Overview - Kew Flower Pharmaceutical is a large brand pharmaceutical group primarily focused on traditional Chinese medicine, with a dual focus on chemical drugs, biological drugs, and health products [2][10]. - The company has shifted from a marketing-driven approach to a dual-driven strategy that emphasizes both marketing and product innovation, ensuring steady and high-quality development [2][10]. Group 2: Product Innovation - Kew Flower Pharmaceutical has introduced innovative products such as polyethylene glycol (PEG) for treating chronic constipation, which is based on a unique physical mechanism that does not involve metabolic participation or stimulation of intestinal nerves [4][5][7]. - The application of PEG in the treatment of constipation is still in the early stages in China, and Kew Flower Pharmaceutical is the first to introduce this technology domestically, aiming to improve the quality of life for patients [7][8]. Group 3: Industry Trends - The pharmaceutical industry is undergoing a transformation driven by policy support and technological breakthroughs, with a focus on high-quality value competition rather than low-level price competition [10][9]. - Kew Flower Pharmaceutical is committed to integrating traditional Chinese medicine with modern medical practices, focusing on the elderly, children, and women's health, which are key growth areas in the market [13]. Group 4: Digital Transformation - The company is actively investing in digitalization and smart technology to enhance operational efficiency and accelerate the innovation cycle in drug development, viewing digital transformation as a key driver for innovation [11][12]. - Kew Flower Pharmaceutical has developed a new digital work hub that integrates business processes, data interaction, and collaborative workflows, enhancing overall management capabilities [11]. Group 5: Future Outlook - The company plans to focus on core products and potential leading products, ensuring they meet quality standards and regulatory requirements to provide consumers with more choices [12]. - Kew Flower Pharmaceutical aims to leverage brand recognition and product quality to gain a competitive edge in the evolving pharmaceutical landscape [12].