丽江古城“喊话”小红书，真假“避雷帖”围困旅拍业

Core Viewpoint - The Lijiang Ancient City Cultural and Tourism Bureau has called on Xiaohongshu to strengthen the regulation and monitoring of information in the wedding photography sector, highlighting issues related to misleading "avoidance posts" that harm businesses and consumer rights [1][4][10]. Group 1: Regulatory Concerns - The Lijiang Ancient City Cultural and Tourism Bureau issued a letter requesting Xiaohongshu to enhance its information audit and monitoring responsibilities, indicating that the platform has not adequately fulfilled its obligations, leading to consumer exploitation [3][4]. - The letter noted that over 1 million yuan in refunds were caused by false "avoidance posts," resulting in indirect losses exceeding 5 million yuan for businesses in the wedding photography sector [4][5]. Group 2: Consumer and Business Dynamics - Some consumers have been reported to post misleading "avoidance posts" on Xiaohongshu after being denied refunds, even when they had previously expressed satisfaction with the services [5][9]. - The platform has multiple channels for reporting disputes, but businesses often face challenges in proving their case, leading to unjustified refunds and reputational damage [5][6]. Group 3: Platform Responsibilities - Xiaohongshu has stated its commitment to encouraging genuine sharing of experiences and is actively working to address false content, but the effectiveness of its reporting and appeal mechanisms remains in question [5][10]. - Experts suggest that platforms like Xiaohongshu should take on a quasi-public service role, balancing consumer protection with safeguarding merchants' rights, and ensuring that misleading information does not lead to unfair financial gains [10][11].