SJFW(SH:600616) Jin Rong Jie·2025-12-24 17:18Core Viewpoint - The company is focusing on capacity upgrades and brand marketing to seize opportunities in the yellow wine industry amid consumer recovery. Group 1: Capacity Upgrades - The company is optimizing production line layout and promoting automation and intelligence upgrades in production lines [1] - It is accelerating the construction of an energy center to enhance the automation level of equipment such as refrigeration, air compression, boilers, wastewater, and water supply, achieving automated data collection for energy [1] Group 2: Brand Marketing - The company aims to establish brand images such as "internationalization" for Shikumen, "national trend" for Golden Years, and "traditional culture" for Hejiu [1] - It is focusing on key platforms like Douyin and video accounts to enhance brand visibility and sales conversion [1] - The company is promoting OEM customization business, with related products successfully entering mainstream retail and e-commerce platforms like Aoleqi, JD.com, Qingmei, and Dingdong [1] Group 3: Market Expansion - The company is entering the mid-to-high-end bottled cooking wine market while solidifying its existing market base [1]