2025年国潮鞋转售行业市场研究报告-硕远咨询

Core Insights - The report provides a comprehensive analysis of the development status, competitive landscape, consumer characteristics, and future trends of China's sneaker resale industry, offering a panoramic reference for industry participants [1] Industry Overview - The sneaker resale industry merges trend culture, collectible value, and investment attributes, covering various categories such as limited editions, collaborations, and classic replicas, forming a complete industry chain from brands to consumers [1] - The market is rapidly growing, with a projected market size exceeding hundreds of billions by 2024 and an average annual growth rate exceeding 30%, significantly outpacing the traditional footwear market [1][21] - The primary consumer base is the 18-35 age group, particularly young professionals and college students, with a notable increase in female consumers [1][28] Market Demand Analysis - Consumers are motivated by factors such as investment, personal expression, social needs, and practicality, with scarcity, design, and comfort being key selection criteria [1][30] - Online channels dominate transactions, with platforms like Dewu and Du App leading due to authentication services and transaction guarantees, while KOL recommendations and social media significantly influence purchasing decisions [1][36] Competitive Landscape - Leading platforms have established differentiated advantages: Dewu leads with a strict authentication system and diverse product offerings, Du App focuses on community building, and Xianyu benefits from a broad user base [2] - International brands leverage design and brand influence, while local brands like Li Ning and Anta gain recognition through culturally empowered and localized operations [2][51] - The introduction of blockchain technology enhances authentication transparency and credibility, while platforms typically operate on a commission model of 10%-20% [2] Future Trends - The industry is expected to evolve towards specialization, digitization, and standardization, with deepening blockchain applications, intensified market segmentation, and international expansion as key trends [2][20] - Challenges such as counterfeit proliferation, authentication difficulties, and regulatory gaps need to be addressed for sustainable growth [2] Recommendations - Companies should strengthen brand building and community operations, deepen technology applications, and ensure compliance with regulations [3] - Government should enhance legal frameworks and market supervision to protect intellectual property rights [3]