Nike (NKE) Stock Investors: What to Watch in 2026.

Core Insights - Nike shareholders are eager to move past 2025, as the stock has seen a total return of negative 21% compared to the S&P 500's positive return of 18% [1] - The company's stock is currently trading 67% below its peak from November 2021 [1] Financial Performance - In Q2 2026, Nike generated $1.4 billion in revenue from its China segment, accounting for 11% of total revenue, but faced a 17% year-over-year decline in sales in that region [4][5] - Consensus analyst estimates predict a 1% increase in revenue and a 28% drop in earnings per share for fiscal 2026 [7] Strategic Initiatives - Nike is undergoing a major turnaround under CEO Elliott Hill, who has implemented a "Win Now" strategy focusing on refreshing wholesale relationships and enhancing product innovation [6] - The leadership team is expected to leverage the Nike brand to drive customer excitement and monitor consumer responses to strategic efforts in 2026 [9] Market Position - The sportswear market remains highly competitive, with Nike benefiting from a strong brand presence and high-profile athlete endorsements [8]