鲸喜仓宜兴店正式开业，烟火气成为新的底层能力

Group 1 - The core achievement of the new retail store, Whales Club in Yixing, is its successful opening with impressive sales figures: online transactions reached 1.667 million yuan and offline transactions totaled 1.2 million yuan, with over 5 million total exposures across channels [2][23] - The store's innovative model combines "new retail scene reconstruction + full-cycle welfare matrix," creating a multi-dimensional consumption ecosystem that includes a supermarket, central kitchen, food market, and social space [3][30] - Consumer demand has shifted from merely seeking low prices to desiring full-scene, high cost-performance, and genuine experiential shopping [5][30] Group 2 - Whales Club's strategy focuses on fresh produce as a foundation, creating a snack market for experiential shopping, leveraging supply chain efficiency for cost-effectiveness, and establishing a membership system to encourage repeat purchases [7][30] - The store features a "snack market" with over 30 different types of food stalls, catering to diverse consumer needs and transforming shopping from a functional task to a social experience [9][10] - The store's fresh produce category accounts for 55% of its offerings, addressing the core needs of families for daily grocery shopping and meal preparation [13] Group 3 - The store's supply chain strategy includes direct sourcing from production areas, ensuring freshness and cost-effectiveness, with a focus on high-quality products and local flavors [15][17] - The operational strategy emphasizes a focus on high-demand products while minimizing unnecessary inventory, allowing for competitive pricing and quality [19] - The store's marketing strategy includes a comprehensive welfare system to attract consumers during peak shopping periods, enhancing customer engagement and sales [22][30] Group 4 - The successful opening of Whales Club in Yixing represents a significant transition from a single business model to a full-category membership store, showcasing a blend of standardized operations and localized adaptations [28][30] - The store aims to expand its reach in the Yangtze River Delta region, planning to open more full-category stores that provide fresh, affordable, and engaging retail experiences [31]