冰雪经济“热”力无限 文旅交融“合”写新篇 河北承德交出全域全季旅游发展新答卷

Core Insights - The city of Chengde in Hebei Province is transforming its winter tourism by leveraging its ice and snow resources, breaking the seasonal limitation of being a summer resort, and promoting year-round tourism development [1][2] Group 1: Tourism Development - Chengde has successfully hosted three consecutive Ice and Hot Spring Tourism Seasons, attracting 19 million visitors and generating 35.5 billion yuan in tourism revenue during the first season, marking increases of 121% and 148% respectively compared to 2019 [1] - The second season saw a further increase in visitors to 21 million and revenue to 41 billion yuan, with both metrics growing over 10% year-on-year, showcasing the successful transformation of winter tourism from a low season to a highlight [1] Group 2: Upcoming Events and Activities - The 2025-2026 Ice and Hot Spring Tourism Season will run from December 2025 to March 2026, featuring 26 high-quality cultural and tourism events and five themed tourism routes, focusing on ice sports, hot springs, and local customs [2] - Major events include national competitions in snowboarding and speed skating, with expectations of over 4,000 participants, of which more than 30% will come from outside the city [2] Group 3: Cultural Promotion and International Outreach - Chengde is enhancing its cultural tourism promotion through individual narratives and group interactions, with a British social media creator acting as a tourism ambassador, achieving over 200 million views on nearly 40 short videos [3] - The "Youth Together: Dance Chengde" program brought 115 Russian youth to experience traditional arts and crafts, contributing to cultural exchange and increasing inbound tourism by 68% in the first ten months of 2025, with a 23% rise in European and American visitors [3] Group 4: Service Quality Improvement - To support the growing tourism sector, Chengde is upgrading its service capabilities, including establishing a rapid response mechanism for international tourists and providing multilingual signage at key locations [4] - The city has introduced a winter tourism card priced at 99 yuan, offering discounts and enhanced services to improve visitor experience [4]