中国冰雪装备,加速圈粉海外
Ren Min Ri Bao·2025-12-24 23:15

Group 1: Industry Overview - The current winter sports season in the Northern Hemisphere has led to a surge in the export of Chinese ice and snow equipment, with notable products becoming export stars [1] - Since the second half of this year, the export growth rate of ice skating shoes to Central and Eastern Europe and ski clothing to North America has exceeded double digits [1] Group 2: Company Innovations - Heilong International Ice and Snow Equipment Co., Ltd. has developed a titanium alloy speed skating shoe that has attracted global attention, breaking international monopolies through independent innovation [3][5] - The company has established partnerships with universities to enhance research and development, focusing on overcoming challenges in high-end competitive ice skates [3][4] - The titanium alloy ice skate has surpassed international competitors in terms of glide, strength, and resilience while effectively controlling costs [4] Group 3: Market Trends - The "Guochao" style ski boards from Lidakex Company have gained popularity, featuring lightweight materials and unique cultural designs that resonate with consumers [6][7] - The electric heated ski gloves from Jianhua Zhongxing Company have become a favorite among ski enthusiasts, with advanced features such as smart temperature control and touchscreen capabilities [8][9] - The folding ski poles from Xingda Company are favored by foreign consumers for their innovative locking mechanism and lightweight materials, showcasing the company's evolution from a small factory to a competitive player in the market [10][11] Group 4: Export Performance - The ski gloves from Jianhua Zhongxing Company dominate the domestic market, accounting for over 60% of the market share, with significant export volumes [9] - The ski equipment industry in Jiaxiang County, known as the "Glove Capital of China," has established a robust industrial ecosystem, producing 80 million pairs of gloves annually with a total output value of 2.5 billion yuan [9] - The ski apparel export from Fujian Province has reached 205 million yuan this year, marking a 50.6% increase, with ski clothing exports alone growing by 30.6% [14]

中国冰雪装备,加速圈粉海外 - Reportify