老字号涉嫌造假 令人痛心

Core Viewpoint - Beijing Tongrentang, a historic Chinese medicine brand, has issued an apology regarding the "Antarctic Krill Oil Fraud" incident and announced a comprehensive brand cleanup action to address improper use of its name and trademark [1] Group 1: Incident Overview - The Shanghai Consumer Protection Commission conducted tests on 15 popular Antarctic krill oil products, revealing that one product labeled as "Beijing Tongrentang 99% High Purity Antarctic Krill Oil" contained "0" krill oil [1] - The product was sold at a retail price of 50-60 yuan, while its procurement cost was only 3-4 yuan, raising concerns about consumer deception [1] Group 2: Brand Reputation - Beijing Tongrentang has a 365-year history and is recognized for its commitment to quality, which has built significant consumer trust over the centuries [2] - The brand's reputation is likened to a bank deposit, where each year of genuine product production adds to its credibility [2] Group 3: Management Issues - The Antarctic krill oil fraud incident has highlighted management chaos within Beijing Tongrentang, with a significant price discrepancy between procurement (3-3.7 yuan) and retail (over 60 yuan) [3] - The involvement of various parties in the supply chain, including the brand's associated companies and manufacturers, has contributed to consumer trust being undermined [3]