借APEC东风树“Amazing Shenzhen”品牌 深圳推出“入境免费半日游”

Core Viewpoint - Shenzhen has launched the "Inbound Free Half-Day Tour" project in collaboration with Ctrip, aimed at enhancing the experience of international travelers and promoting the city as a host for the 2026 APEC meeting [1][2]. Group 1: Project Overview - The "Inbound Free Half-Day Tour" project is designed to meet the needs of international travelers for short stays and deep experiences, emphasizing "short time, high quality, and strong characteristics" [2]. - The project will connect three major landmarks: Lianhua Mountain Park, Nanshan Ancient City, and Talent Park, allowing international visitors to immerse themselves in Shenzhen's development narrative within half a day [2]. Group 2: Strategic Collaboration - Shenzhen's cultural and tourism bureau has signed a strategic cooperation agreement with Ctrip to enhance smart tourism, product innovation, and global marketing [1]. - The collaboration aims to leverage Shenzhen's global promotion matrix to boost the "Amazing Shenzhen" brand and showcase the city's technological charm and service quality [1][2]. Group 3: Expected Impact - The project is expected to attract over 10,000 international travelers annually, integrating local travel resources to enhance service delivery and promote Shenzhen's cultural tourism brand globally [3]. - Ctrip's Vice President highlighted the alignment of Shenzhen's unique urban characteristics with Ctrip's global service capabilities, aiming to create a high-quality experience benchmark through this collaboration [3]. Group 4: Upcoming Events - Shenzhen is promoting the "2026 Shenzhen Appointment - Come to Shenzhen for the New Year" series, which includes various cultural and tourism activities, aiming to attract more visitors during the winter season [4]. - The initiative features 174 events across seven thematic areas, including folk customs, sports events, and cultural performances, to create a comprehensive tourism experience during the New Year and Spring Festival [4].