2025年，国产爱情电影全面溃败

Core Viewpoint - The Chinese romance film industry has entered a significant downturn in 2025, marked by a severe decline in the quantity, quality, and box office performance of films in this genre, indicating a broader trend of audience disengagement from romance films [1][3][10]. Group 1: Industry Performance - In 2025, the highest-rated Chinese films on Douban were notably scarce, with no domestic romance films making the top ten, highlighting a lack of quality productions [1][3]. - The total box office for domestic romance films in 2025 reached only 459 million yuan, a staggering 81% decrease from the previous year, with total audience attendance dropping by 79% to 12.814 million [4][12]. - The year saw only 34 romance films released, with approximately 10 being marketable, indicating a significant reduction in production compared to previous years [4][12]. Group 2: Film Characteristics and Trends - The only romance film to surpass 100 million yuan at the box office was the animated feature "Time's Child," which benefited from the popularity of its voice actor [5]. - Successful romance films in 2025 often incorporated hybrid genres, such as "romance + comedy" or "romance + fantasy," to attract audiences, with films like "Breakup List" and "7 Days" performing relatively well [5][7]. - The genre's decline is attributed to a lack of innovative storytelling and a shift in audience emotional engagement, with younger viewers expressing a more pragmatic view of relationships [9][15]. Group 3: Historical Context and Future Outlook - The peak of the Chinese romance film genre occurred between 2014 and 2016, where it accounted for nearly 49% of the box office, but has since faced a steady decline [10][12]. - The COVID-19 pandemic exacerbated the downturn, leading to a significant drop in both production and audience interest in romance films [12][14]. - Despite the current decline, the romance genre is unlikely to disappear entirely, as it remains a fundamental aspect of human emotion and culture, but it requires a reevaluation of content and audience connection to regain popularity [16][18].