「投入不设上限」成空谈！昊铂销量崩盘，广汽高端梦碎

Core Viewpoint - GAC Group's high-end brand Haobo is struggling to meet sales targets, leading to its merger with Aion, indicating a setback in its high-end market ambitions [4][5][10]. Group 1: Sales Performance - Haobo's cumulative sales for 2024 are projected at 17,300 units, achieving only 34% of its target of 50,000 units [5][7]. - Monthly sales have remained around 1,000 units, with some months reporting zero sales for the Haobo SSR supercar [6][10]. - In the first eleven months of this year, Haobo's total sales reached 13,800 units, which is lower than the monthly sales of mainstream new energy vehicle brands [7]. Group 2: Strategic Changes - GAC Group announced the integration of Haobo and Aion into the same business unit, with plans for full channel integration by March 31, 2026 [4][5]. - The merger is seen as a strategic retreat to consolidate resources and reduce costs, as Haobo's performance did not meet expectations [5][8]. - The decision reflects a shift in focus towards the new high-end brand "Qijing," developed in collaboration with Huawei, which is expected to target the market above 300,000 yuan [13][15]. Group 3: Market Challenges - Both Haobo and Aion are facing declining sales due to increased competition in the 100,000 to 200,000 yuan electric vehicle market and a lack of differentiation in the high-end segment [8]. - Haobo's brand perception is weakened as consumers view it as a more expensive version of Aion, lacking unique selling points [8][10]. - The integration of the two brands raises concerns among Haobo owners regarding service quality and brand identity [5][11]. Group 4: Pricing and Promotions - Haobo has been forced to reduce prices on several models, including the Haobo GT, which saw a price drop of 25,000 yuan shortly after its launch [10][12]. - The pricing strategy has led to consumer skepticism, with some referring to purchasing Haobo vehicles at original prices as unwise [12].