2026年企业数字化六大关键词

Core Insights - The article emphasizes that digital transformation is no longer optional for companies but a necessity for survival in the future. The focus is on the key trends and strategies that will shape digitalization in 2026. Group 1: Key Trends - The "14th Five-Year Plan" will provide strong strategic support for corporate digitalization, guiding companies in aligning their digital goals with national priorities in technology innovation, industrial integration, and green development [1] - AI technology is transitioning from concept validation to large-scale application, with a focus on deep integration rather than superficial enhancements. Companies will prioritize practical applications of AI to solve real business challenges [2] - Emotional value is becoming a critical competitive factor, as companies need to create positive emotional experiences for users and employees to enhance loyalty and engagement [3] Group 2: Operational Challenges - Cost reduction and efficiency improvement remain central to corporate survival, with over 70% of companies reducing their digitalization budgets. This necessitates a reevaluation of investment returns and a focus on high-value scenarios [4] - Data strategy is evolving from compliance to intelligent-driven applications, with companies recognizing data as a core asset for driving smart decision-making and personalized services [4][5] - The "mid-life crisis" is affecting information departments, as experienced technical staff face challenges from rapid technological changes and a shift in demand for multi-skilled talent [5]