最高38万元/㎡！深圳新房备案单价破纪录

Core Viewpoint - The launch of the project "Xinyue Bay" in Shenzhen has set a new record for housing prices in the city, with an average price of approximately 24.4 million yuan per square meter and a peak price reaching 38 million yuan per square meter, marking a significant moment in the luxury real estate market [2][5][6]. Pricing and Market Dynamics - The price range for the first batch of 156 units at Xinyue Bay is between 17.6 million yuan and 38 million yuan per square meter, with total prices ranging from 53.27 million yuan to 250 million yuan [5]. - The project is positioned to cater to high-end improvement needs, primarily offering large flat units of approximately 302 square meters and 370 square meters, with some units as large as 658 square meters [5]. - The pricing of Xinyue Bay significantly exceeds that of surrounding second-hand luxury properties, which are generally priced between 11 million and 20 million yuan per square meter, creating a notable price premium [6]. Historical Context and Development Challenges - The development of the land for Xinyue Bay has faced a tumultuous history, dating back to the 1980s, with multiple delays and legal disputes hindering progress until the project was revitalized by CITIC Group in 2022 [7][9][10]. - The project has a total value exceeding 70 billion yuan, and its successful launch is attributed to a collaboration between state-owned and private enterprises [10]. Market Competition and Challenges - The timing of Xinyue Bay's market entry coincides with a peak supply period for luxury properties in Shenzhen, leading to heightened competition and potential oversaturation of buyer demand [10][11]. - Despite the high pricing, the project does not offer significant price advantages compared to competitors, and its high construction density and layout may affect living quality [11]. Positive Market Signals - There are signs of increased demand for second-hand improvement properties, which may support the luxury market, as transactions for properties priced over 10 million yuan have risen [12]. - The ultimate market performance of Xinyue Bay will depend on the decisions made by high-net-worth buyers in the context of the competitive luxury market landscape [12].