「投入不设上限」成空谈！昊铂销量崩盘，广汽高端梦碎

Core Viewpoint - The GAC Group's high-end brand, Haobo, is struggling and has been merged with Aion, indicating a shift in focus towards the new brand, Qijing, which is expected to receive more resources and attention [2][5][16]. Group 1: Sales Performance - Haobo's sales performance has been disappointing, with a cumulative sales target of 50,000 units for 2024 only achieving 34% completion, translating to 17,300 units [2][7]. - Monthly sales for Haobo have been around 1,000 units, with some months reporting zero sales for specific models like the Haobo SSR [1][8]. - The recent launch of the Haobo GT Lite version saw a price reduction of 25,000 yuan within two months, indicating weak market demand [1][15]. Group 2: Strategic Changes - GAC Group has decided to merge Haobo with Aion into the same business unit, which is seen as a strategic retreat to consolidate resources and reduce costs [2][7]. - The merger aims to streamline operations and improve efficiency by integrating channels and resources between the two brands, with a complete integration planned by March 31, 2026 [2][9]. - The decision to merge is also influenced by the need to stop losses and refocus on core competencies, as Haobo's independent operations have not yielded the expected results [7][9]. Group 3: Market Positioning - Haobo is positioned as a high-end brand but struggles to differentiate itself in the competitive market, particularly against established players like BYD and XPeng [7][11]. - The brand's identity is perceived as fragmented, with a significant price gap between its high-end models and more affordable offerings, leading to consumer confusion [11][12]. - The launch of Qijing, a new high-end smart electric vehicle brand in collaboration with Huawei, suggests a strategic pivot for GAC Group towards a more competitive high-end market segment [15][16].