KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-25 01:16Core Viewpoint - The Chinese liquor market is experiencing a significant price increase for top products, with the average retail price of the top ten liquor items rising sharply, indicating strong market confidence and signaling the onset of the year-end peak season [1][8]. Price Trends - The total price for a package of the top ten liquor items reached 9,201 yuan, an increase of 70 yuan from the previous day, marking the highest total price since November 26 [1][8]. - The price of Guizhou Moutai's premium product surged by 53 yuan per bottle, while the price of Moutai Feitian increased by 9 yuan per bottle, highlighting Moutai's strong position in high-end gifting and banquet scenarios [2][9]. - Other notable price increases include: - Qinghua Lang: +9 yuan/bottle - Yanghe Dream Blue M6+: +9 yuan/bottle - Xijiu Junpin: +5 yuan/bottle - Wuliangye Pu 58th generation: +4 yuan/bottle - A few products experienced price declines, such as: - Gu Qingong 20: -7 yuan/bottle - Shuijing Jian Nan Chun: -5 yuan/bottle - Qinghua Fen 20: -6 yuan/bottle - Guojiao 1573: -1 yuan/bottle [2][9][6]. Market Sentiment - The market is currently buoyed by the dual influence of the festive atmosphere and expectations of a strong sales season, leading to heightened trading activity and positive market sentiment [2][9]. - Distributors have noted that the recent price increases are primarily for non-standard products, with significant hikes in the prices of aged and premium Moutai products, reflecting a recovery in distributor confidence due to reduced quotas [3][10]. - Some distributors express uncertainty about future market trends, indicating that daily price fluctuations complicate predictions, with many suggesting to wait for the upcoming distributor conference for clearer insights [3][10]. Data Collection Methodology - The "Liquor Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, major e-commerce platforms, and retail outlets, aiming to provide objective and traceable market price data [2][9].