Zhi Tong Cai Jing·2025-12-25 01:48Core Viewpoint - Guangfa Securities has given a "Buy" rating for Hu Shang A Yi (02589), estimating a reasonable value of HKD 121.32 per share based on a projected PE ratio of 18 times for 2026, with adjusted net profits expected to reach CNY 5.6 billion, 6.4 billion, and 7.6 billion for the years 2025 to 2027 respectively [1][2]. Group 1 - Hu Shang A Yi has become the second brand in the mid-priced ready-to-drink tea segment to reach 10,000 stores since its establishment in 2013, benefiting from the takeout competition and showing strong same-store GMV performance [2]. - The company has a clear development strategy with rapid growth in its core business in China, and it has room for expansion in both new and existing stores, supported by its two wings: Tea Waterfall and overseas markets [1][2]. Group 2 - Hu Shang A Yi holds a significant advantage in the northern region, with 4,784 stores by the end of 2024, accounting for 52.1% of the market share among mid-priced ready-to-drink tea brands, which is substantially higher than other top brands [3]. - The investment model is characterized by low initial costs for franchisees, with an average initial investment of CNY 275,000, which is lower than the industry average, leading to a high renewal rate of 98% for franchisees [3]. Group 3 - The company actively responds to consumer demands by launching new products, introducing 136 new items in the first half of 2025, and achieving a quarterly active membership of 15.8 million with a repurchase rate of 40.6% [4]. - The company is restructuring its coffee product line, expecting it to contribute to same-store sales growth alongside its tea offerings [4]. Group 4 - Tea Waterfall is experiencing rapid growth, with over 1,000 signed and operating stores, and its core products priced below CNY 10, appealing to consumers in towns and universities [5]. - The company has begun international expansion, opening stores in the United States and South Korea, focusing on economically developed countries, with positive performance reported [5].