破局行业寒冬！吉视传媒凭三大维度创新书写“吉林广电新故事”

Core Viewpoint - Jilin Province Northeast Asia New Media Co., Ltd., a subsidiary of Jishi Media, has fully undertaken the integrated operation of "cable TV + IPTV" in Jilin Province, successfully transforming from ToB content supply to ToC information services, providing high-quality smart services to 7.2 million TV households in the province [1] Group 1: User Growth and Market Position - By the end of 2025, Jilin IPTV is expected to reach 4.75 million subscribers, with 2.21 million active users, reflecting a year-on-year growth rate of 3.51%, leading the national industry level [1] - Cable TV users have stopped declining, with a year-on-year increase of 10,000 users, indicating a solid overall user base [1] Group 2: Innovation and Content Development - The content innovation sector focuses on local cultural characteristics, collaborating with various organizations to promote cultural heritage and produce local IPs, including children's programs and themed short dramas [2] - Plans to establish an AIGC computing center by 2026 aim to enhance content production through AI tools, supporting the development of Jilin's cultural brand [2] Group 3: Technological Advancements - Jishi Media is collaborating with the National Radio and Television Administration to build a "new broadcasting network integration platform joint laboratory," with the "unified mobile remote control" project selected for the technology plan, potentially setting industry standards [2] - The company is working on unifying core technologies for cable TV and IPTV, creating an integrated technical support system for cross-platform communication and multi-form links [2] Group 4: Service Enhancement - The company has developed an "online + offline" service model targeting the elderly and children, launching the "Jishi Health" product with over 500 medical on-demand contents and 7×12 hours online consultation services [3] - Offline activities such as competitions and events have engaged nearly 6,000 high-engagement users, while digital operations of cultural IPs have been initiated on platforms like Alipay [3] Group 5: Industry Positioning and Future Strategy - In the context of a declining national cable TV business, the "Jilin model" developed by the company effectively addresses common operational challenges in the industry [3] - The company plans to deepen user-centered integrated operations, focusing on vertical fields like health and education, while accelerating the construction of the AIGC computing center to promote intelligent content production [3]