年度盘点：2025年你不能错过的跨境电商大事件

Policy Section - The global trade rules are being reshaped through strategic competition, with unilateral trade tools frequently used as leverage, highlighting the tension in the global trade governance system [2] - The U.S. has implemented "reciprocal tariffs" as a core strategy, applying pressure on major trading partners, which has undergone multiple phases of threats, negotiations, and partial implementations [3] - The "Big and Beautiful Act" came into effect on July 4, aiming to reduce trade deficits and attract manufacturing back to the U.S., but the trade deficit actually widened by 17.2% year-on-year to $765.1 billion in the first three quarters of 2025 [4] Economic Section - Monetary policy is struggling to balance growth, inflation, and policy considerations, leading to fluctuations in the financial environment and increased cross-border trade costs [12] - The Federal Reserve has cut interest rates three times in late 2025, totaling a reduction of 75 basis points to a range of 3.75%-4.00%, but the ten-year Treasury yield did not decline as expected, indicating market confusion over "stagflation" risks [13] - U.S. inflation showed structural stickiness, with the core CPI reaching a five-month high of 3.1% in July 2025, while the unemployment rate rose to 4.6%, the highest in four years [14] Logistics Section - Traditional postal systems are undergoing reforms, with new capital and platform forces reshaping the power structure and service standards in cross-border logistics [19] - Major e-commerce platforms are enhancing control over logistics chains through infrastructure development and stricter fulfillment rules, with companies like TEMU and TikTok Shop implementing new shipping requirements [20] - The U.S. Postal Service (USPS) is facing a systemic crisis, with an annual net loss of approximately $9 billion, prompting network adjustments and service standard changes [22] Compliance Section - Global markets are strengthening regulatory collaboration in tax and product compliance, making "compliance transparency" a prerequisite for cross-border operations [25] - Major e-commerce platforms are enforcing tax compliance management for third-party sellers, with Amazon initiating tax compliance filings and TikTok Shop implementing VAT withholding in Europe [26] - Product compliance and platform responsibility regulations are being reinforced, with Amazon requiring sellers to provide country of origin information and the EU planning legislation to regulate platforms like SHEIN and TEMU [27] China Influence Section - China's influence on global trade is undergoing a structural upgrade, shifting from "Made in China" to "Innovated in China," focusing on technology standards, cultural IP, and business ecosystem advantages [28] - In Q1 2025, over 270 million downloads of Chinese short drama apps were recorded, with a nearly fourfold increase in overseas market presence [30] - The global box office for "Ne Zha 2" surpassed 15.9 billion RMB, making it the highest-grossing animated film in history [33]