把广场舞跳上舞台：蒙牛悠瑞携手央视打造银发活力盛典

Group 1 - The core event "Jinwu Kaijiao Ba!" organized by Mengniu's "Yourui" brand was broadcasted on CCTV, showcasing over a hundred offline performances across six provinces in China [1] - The event achieved a peak viewership rating of over 0.80%, surpassing the historical average by 28%, with a total online view count exceeding 12.72 million and an interaction volume of 450,000 [1] - Mengniu's "Yourui" brand has transitioned from being a provider of nutritional solutions for middle-aged and elderly individuals to becoming a key contributor to the vibrant lifestyle of China's elderly community, emphasizing core values of vitality, confidence, community, and culture [1] Group 2 - Mengniu's "Yourui" has established a joint research center with Sun Yat-sen University focused on nutrition and health for the elderly, aiming to provide scientific support for improving the nutritional health of this demographic [2] - The product "Yourui Bone Strength Gold" was launched, featuring a scientific formula that includes N-acetylglucosamine and patented ingredients, addressing health needs related to bones, joints, and muscles [2] - The innovative product has received multiple awards, including the "Best Formula Innovation Award" at the 2025 World Beverage Innovation Awards and the "Annual Nutrition Product Award for Elderly Action" at the Asia-Pacific Functional Food Industry Awards, highlighting the company's commitment to elderly health through scientific advancements [2]