出任耐克公司董事20年，库克首次自掏腰包购买股票

Core Viewpoint - Tim Cook, CEO of Apple, made his first personal investment in Nike by purchasing shares, signaling strong internal confidence in the company's future value [3][9]. Group 1: Stock Purchase Details - Tim Cook bought 50,000 shares of Nike at an average price of $58.97 per share, totaling approximately $2.95 million [3][9]. - Following this purchase, Cook's total holdings in Nike reached 105,480 shares, valued at over $632,000 based on the closing price [3][9]. - The stock price of Nike rose by 4.66% to $60.01 per share on December 24, resulting in a total market capitalization of approximately $88.7 billion [3][9]. Group 2: Management Changes and Strategy - Nike has faced declining stock performance, with a drop of over 20% during the tenure of former CEO John Donahoe [4][10]. - The company reported a revenue decline of about 10% to $46.3 billion for the fiscal year 2025, marking its first annual revenue drop in recent years [5][11]. - Elliott Hill succeeded Donahoe as CEO in October 2024 and initiated the "Win Now" strategy, focusing on key markets and restructuring operations to enhance performance [5][11][12]. Group 3: Financial Performance - For the second quarter of fiscal year 2026, Nike reported revenues of $12.427 billion, a 1% year-over-year increase, while net profit decreased by 32% to $792 million [6][12]. - The gross margin fell by 300 basis points to 40.6%, primarily due to increased tariffs in North America [6][12]. - In the first quarter of fiscal year 2026, Nike's revenue was $11.7 billion, with a 20% increase in running business sales [6][12].