烧光15亿！曾叫板迪士尼的乐园，开业4年倒闭，今竟成网红打卡地

Core Viewpoint - The rise and fall of Jiujiang Daqian World Dream Park illustrates the challenges faced by large-scale theme parks in China, highlighting issues such as high operational costs, poor location, and lack of innovation, ultimately leading to its bankruptcy and transformation into a "ruin aesthetic" site for young explorers [2][15][29]. Group 1: Investment and Development - Jiujiang Daqian World Dream Park was established in 2014 with an investment of 1.5 billion yuan, covering an area of 1,100 acres, aiming to become the "Disneyland of Central China" [2][9]. - The park featured ten themed worlds and over 100 attractions, including Asia's first 4D submarine cinema and various educational and cultural experiences [10][11]. - Initial visitor numbers were promising, with over 100,000 visitors during the 2014 National Day holiday and a total of 445,000 visitors within the first four months [12]. Group 2: Operational Challenges - Visitor numbers began to decline sharply just one year after opening, leading to the park's closure in 2018 due to financial difficulties, including debts exceeding 2.75 billion yuan [14][15]. - Key operational issues included high ticket prices, which were unaffordable for many local residents, and inadequate transportation options, making access difficult for potential visitors [19][20]. - The park's location on a remote island further exacerbated its challenges, with limited dining and accommodation options for visitors [20]. Group 3: Market Dynamics - The theme park industry in China faces common issues such as lack of unique intellectual property and high levels of competition, leading to consumer fatigue with similar attractions [27]. - The reliance on large-scale investments without a focus on sustainable operations has resulted in many projects, including Jiujiang Daqian, failing to achieve long-term viability [28]. - The transformation of the park into a site for "ruin aesthetics" reflects a shift in consumer interest towards unique experiences, emphasizing the need for cultural immersion and innovative engagement in the tourism sector [29][31].